In 2000 Paul Stanley taped a commercial for Folgers coffee that never made it to air—it’s been hotly sought after for video scavengers ever since. Audio of the commercial has been on YouTube since 2008, but not the video. Yesterday, a YouTube user named John DiMaggio uploaded it for all to see. It’s a bizarre commercial set in a big top circus tent that doesn’t play to Stanley’s delirious, voluble strengths—in other words, why is Paul Stanley in this commercial and not Paul Williams? No reason that I can see.
The same year that he shot the commercial, Stanley discussed the commercial in an interview: “Life is strange. I got a call asking if I was interested in singing a Folgers commercial. And, like many other things, I thought, ‘Why not?’ I wasn’t at all concerned with who thinks it is okay or not okay, cool, not cool, rock ‘n’ roll or not. I had a blast doing it, and, like I said, isn’t that what this is all about?”
The word (as related by John DiMaggio) is that “focus groups asked ‘who is the old, creepy guy?’ and the agency pulled it.” Seems plausible enough. The soft-focus business with the trapeze artists reminds me of nothing so much as a Cialis commercial.
via Ultimate Classic Rock/Thank you Annie Zaleski!