Jeff Wysaski is an artist working in the medium of putting fake signs, flyers, and products into spaces to create a transformative or, usually, comedic effect. Working under the project name Obvious Plant, he has hilariously put fake art into museums, fake self-help books into bookstores, and fake wine recommendations into liquor stores.
You can read more about Wysaski’s work HERE.
The latest “installation” by Obvious Plant involves the placement of a fake occult spell book in a metaphysical shop. The book generically-entitled Ancient Magick Spells of the Occult, contains several “spells” with completely ludicrous casting instructions (though maybe not any more or less ludicrous than many “legitimate” wiccan spell books).
Check these pages out here. I pretty much lost it at “Spell of the Gemini’s Clone.”
As funny as the spells are, it’s even more hilarious to imagine someone picking this book up in the shop and taking it seriously.
Via: Wysaski’s Facebook and Tumblr pages.