When your authors are no longer alive for promotional trailers, fall back on clever packaging!  TankBooks.  For “people on the move, lovers of literature and connoisseurs of design.  Try one and you’ll be hooked.”

We have launched a series of books designed to mimic cigarette packs – the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane.

Each story is complete and unabridged – with a type size that’s easy to read. Individual books are great for throwing into a pocket or handbag – an instantly familiar object to carry with you. The complete set comes in a stunning tin – perfect as a really original gift.

 
(via The Book Bench)