The mysterious Steelberg has been re-imagining newly released movies as VHS tapes that you would have rented from your local video store when video stores were everywhere. Housed in beat up cases with torn plastic slip jackets, curling price tags, staff recommendations and various other battered stickers (Beta!), Steelberg replicates the real thing to an eerie degree.

Stranger Things is particularly effective for the very reason that it’s an homage to those 80s movies that packed the shelves of Blockbusters back in the days when you could be kind by simply rewinding. This is what we’re talking about when we talk about form following content.

Nicolas Winding Refn’s box office bomb The Neon Demon—a film I absolutely loathed—benefits, too, from the Steelberg treatment. The packaging improves upon the movie.
 

 

An Amoeba clearance sticker. Quentin should snap this up.
 

 

Bonus music video by Judas Priest. Fucking brilliant!
 

 
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