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Super-saturated images of cars, corporate logos and mullets at the Daytona 500
03.04.2016
09:13 am
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Super-saturated images of cars, corporate logos and mullets at the Daytona 500


 
On his website, photographer Chip Litherland recently posted a stunning gallery of photographs taken at an iconic American sporting venue under the title “Expired at the Daytona 500.”

A striking feature of the day’s shooting is that Litherland used no digital gear for the shoot and used the event as an occasion to see what happens when he limited his film stock to a bunch of “super-expired” rolls of 35mm film that he had amassed over the years: “This is film expired with dates like: March 1996. November 1975. April 2004. January 1992. October 2006. Expiration dates that are probably older than some of you reading this.”

His work product from that day represent a triumph for good old-fashioned analog methods.

Litherland describes his guerrilla mindset that day:
 

I’m used to rolling up to a huge sports event with a 400mm on my shoulder a suitcase full of Canon pro bodies, an arsenal of lenses, compact flash cards, and strobes. I didn’t have any of that shit. It was just me, a couple bodies clanking together around my neck and kind of a newbie attitude I hadn’t felt in a while.

 
Even if you hate NASCAR, hate auto racing, hate sports, you should really check out these shots. The ultra-vivid colors seems an utterly perfect visual referent for the ultra-American subject matter of sunshine, fast cars, corporate logos, denim, mullets, palm trees, and so on.

I also like Litherland’s final words on the day’s shoot: “All that being said film is a pain in the ass. We have it so easy now.”
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
via Coudal Partners
 

Previously on Dangerous Minds:
‘Florida Man’: New documentary explores why Florida is so goddamned weird

Posted by Martin Schneider
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03.04.2016
09:13 am
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