Who gives a shit?
After the unfettered free market showed with extraordinary clarity that nobody gave a shit about the crappy Atlas Shrugged movies, its producers are on Kickstarter to finance the third installment. Per Filmdrunk’s Vince Mancini:
According to Ayn Rand’s most fervant fanboys – Shruggalos, as I like to call them – Atlas Shrugged, her 1139-page anti-collectivist screed about what would happen if society’s movers and shakers decided not to work (shrugged, if you will) remains as relevant today as it was when it was published during the days of Mao and Khrushchev in 1957.
When Shruggalos John Aglialoro and Harmon Kaslow couldn’t get socialist Hollywood to follow through with making an Atlas Shrugged movie, they produced it themselves, releasing it on tax day in 2011, when it earned $4.6 million on a $20 million budget. A second installment made $3.3 million in 2012, and now the producers are on Kickstarter raising money for a third installment, Atlas Shrugged: Who is John Galt?, with a video featuring celebrity Shruggalos Dennis Miller, Sean Hannity, John Stossel, Penn Jillette, Glenn Beck, and that one fat guy with no forehead. WHO’S LOOKING FOR HANDOUTS NOW, PAULTARDS?!?
At least, that’s what they want the story to be. They’re basically financing the $10 million movie themselves again, but they’re using the $250,000 Kickstarter campaign as a publicity stunt, since no one paid attention to their crappy movies the last two times. A canny strategy?
OK, first, I’m totally stealing “Shruggalos.” Second, it seems unlikely that this “publicity stunt” (riiiiiiiiiight) is going to get anyone out to see the end of a preposterous oligarchic fantasy trilogy to which nobody saw the first two installments. There’s no getting around it, Atlas shat the bed. These are self-described Objectivists—elite Objectivists, even—begging for money because their business failed - being, what’s that word they love to throw at the disadvantaged? PARASITIC. Just like their maven herself. Financially, however, it appears to be working.
Here’s the only Ayn Rand film adaptation that anyone ever needs to bother with.