Since the 1980s, the Pogues have been fusing the tropes and melodies of traditional Irish folk music to the energy of punk rock while posing a serious threat to the continued functioning of their own and their fans’ livers, in the process releasing unspeakably awesome albums like Rum Sodomy & The Lash and If I Should Fall From Grace With God during their mid-to-late ‘80s high water mark. In a news release that should come as no surprise at all, it was announced that the band has aligned with West Cork Distillers to produce their own brand of Irish whiskey. Via The Spirits Business:
The Pogues Irish Whiskey is targeted towards 25 to 35-year-old drinkers and is said to be Ireland’s highest malt-containing blended Irish whiskey, with 50% grain and 50% single malt liquid.
The whiskey, described as having a “malty and floral” flavour with notes of mild chocolate and citrus, was developed by distillers Barry Walsh and Frank McHardy.
“We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges,” said John O’Connell, co-founder of West Cork Distillers.
It may not take long to find it outside of Ireland, as the band and distillery plan to establish Pogues Irish Whiskey as an international brand. It’ll sell in the UK for £30 a bottle, which is about $45 USD, though import fees might jack that figure up a bit.
Here’s some live footage of the Pogues from 1984.