Who knew that wearing Wrangler Jeans could be this much fun? Vintage ad from the 1970s.
Every product under the the sun in the 60s and 70s seemed to be coated with LSD. Even mundane items like Wrangler Jeans, acne medication and Plymouths caught the psychedelic buzz. If you weren’t taking drugs at the time, all you really had to do was pick up a magazine and check out some of the colorful (and confusing) ads and get experienced.
Vintage psychedelic ad for the Yellow Pages.
I was very lucky to have a wonderful art teacher in the sixth-grade who at the end of the year gifted me with a Peter Max poster book as we both shared a love for that type of counter culture artistic expression which I still have to this day (thanks, Mrs. B!). Max’s widespread notoriety began in the 60s and continues to this day (The 78-year-old artist was commissioned in 2012 to paint the hull of a Norwegian Cruise Line ship). It wasn’t surprising to see his recognizable artwork show up in a 1971 ad for the Chelsea National Bank which I have of course included in this post. I’ve also got a soft spot for the kaleidoscopic ads for the vintage cosmetics line sold at Woolworth’s (the land of neverending bins and shelves full of everything including from 45’s to underpants) called Baby Doll. Grab some sunglasses and enjoy!
Peter Max’s illustration for the Chelsea National Bank, 1971.
An ad for Baby Doll cosmetics sold at Woolworth’s during the 60s and early 70s.
Trippy vintage ad for the ‘New-Hope Soap’ Clearasil.
Woolworth’s Baby Doll cosmetics.
Campbell’s Soup, 1968.
Pontiac ‘Hemi’ ad, 1966.
Champion spark plugs, 1970.
Vintage Ford ad for the brand’s ‘performance parts.’
An ad for the alcoholic aperitif, Dubonnet in 1968.
May Shirt Company, 1960s.
Baby Doll, 60s.
Previously on Dangerous Minds:
Every issue of OZ, London’s legendary psychedelic newspaper, is available online