I’m assuming that by now you’re all aware of racist backlash Cheerios received a few weeks ago when they featured a mixed-race family in their commercial. The comments were so shitty, backwards and hateful on YouTube, that Cheerios had to actually disable the comments section. WTF?

Anyway, Kenji America has made a brilliant parody ad in response to all those racist assholes on YouTube. It’s wonderful.

 
Michael L. Leisner, the 65-year-old resident of Andover, Minnesota who gained Internet infamy when he staged a Cheerios-burning anti-gay protest at the corporate headquarters of the General Mills food company on August 5th, has died it was announced today.

Via D-Listed:

The Star Tribune says that Michael Leisner drove his sons to tennis practice on Saturday afternoon and while waiting in the car for them, he suddenly died. The senior pastor of the Christian Center Michael was a member of didn’t give a cause of death and he didn’t say if his last words were, “Damn you, Count Chocula.” The pastor said that he just died in his car. The pastor also said that Michael was a loving husband and father who just so happened to hate gays and the Honey Nut Bee:

“[The video] doesn’t accurately reflect who he was as an individual. He was a very loving and caring father of his four children, a loving husband and he seemed to get along with other people.”

As a result of his viral video, Leisner was fired last week from his real estate job.