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‘Nobody Canna Cross It’: Forget Auto-tune, Jamaica’s DJ Powa riddim-izes the news

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If you’re looking for some news-video manipulation that’s funkier than the the Gregory Brothers’ oft-annoying high-register hip-pop treatments, you’re in luck. Out of Kingston, Jamaica’s University of Technology comes marketing student Kevin-Sean Hamilton, who as DJ Powa created the tune and video for “Nobody Canna Cross It (Di Bus Can Swim)”, the most viral video to come out of that country.

Cut from a TVJ report on flooding from the Yallahs River in eastern Jamaica’s St. Thomas parish, “Nobody Canna Cross It” spotlights the declarations of river worker Clifton Brown, who Powa’s made into a folk hero with a sick backing track and some deft video editing. It’s a perfect example of the unique way that Jamaicans find humor in bad news—or as they say in patois, “tek serious mek laugh.”

Of course, both Brown and the song  have their own Facebook pages, and thankfully, Kingston-based videographer Simon “Sno” Thompson (a.k.a. Yosef Imagination) is looking to set up a fundraiser to help build that bridge for the people of St. Thomas.
 

 
After the jump: DJ Powa’s take on last year’s deadly unrest in Tivoli Gardens in West Kingston…

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Posted by Ron Nachmann
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06.24.2011
12:23 am
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