Though it is often maligned by Black Sabbath fans as being “one of their worst albums,” I’ve always had a soft spot for the Born Again LP. Featuring Deep Purple’s Ian Gillan on vocals, many referred to this line-up as “Deep Sabbath.” Gillan, a rock super-star in his own right, was obviously no slouch, but Ozzy and Ronnie James Dio both left big shoes to fill in the Sabbath camp. Many fans at the time expressed great disappointment over the album recorded with this line-up.

It may have been hearing “Trashed” on a K-Tel compilation as a kid that warmed me to this era of Sabbath and that song in particular, but I’ll readily admit that the production on Born Again always left something to be desired. It always sounded a bit hollow to me and a bit cheesed out with the keyboards.

Fans have always been divided on the album’s iconic cover art as well. Some decrying it as one of the worst album covers of all time or at least, certainly, the worst Black Sabbath album cover, while others have found it to be a repellant work of genius. I’ve always adored the demonic baby image and its disturbingly vibrating blue and red color scheme. One of my favorite hardcore bands of the 1990s stole their logo directly from the hand-lettered “Born Again” font on the sleeve.

The story of this sleeve almost deserves its own post, but it’s totally worth reprinting here, direct from designer Steve Joule’s mouth, speaking to Black-Sabbath.com:

The Black Sabbath Born Again album sleeve was designed under extraordinary circumstances; basically what had happened was that Sharon and Ozzy had split very acrimoniously from her father’s (Don Arden) management and record label. He subsequently decided that he would wreak his revenge by making Black Sabbath (whom he managed) the best heavy metal band in the world, which, of course they are but back then in the early ’80’s they weren’t quite the international megastars that they had been in the ’70’s. His plans included recruiting Deep Purple vocalist Ian Gillan, getting Bill Ward back in on drums and stealing as many of Sharon and Ozzy’s team as possible and as I was designing Ozzy’s sleeves at the time I of course got asked to submit some rough designs.

As I didn’t want to lose my gig with the Osbourne’s I thought the best thing to do would be to put some ridiculous and obvious designs down on paper, submit them and then get the beers in with the rejection fee, but oh no, life ain’t that easy. In all I think there were four rough ideas that were given to the management and band to peruse (unfortunately I no longer have the roughs as I would love to see just how bad the other three were as sadly my booze and drug addled brain no longer remembers that far back), anyway one of the ideas was of course the baby and the first image of a baby that I found was from the front cover of a 1968 magazine called Mind Alive that my parents has bought me as a child in order to further my education, so in reality I say blame my parents for the whole sorry mess. I then took some black and white photocopies of the image (the picture is credited to ‘Rizzoli Press’) that I overexposed, stuck the horns, nails, fangs into the equation, used the most outrageous colour combination that acid could buy, bastardized a bit of the Olde English typeface and sat back, shook my head and chuckled.

The story goes that at the meeting Tony Iommi and Geezer Butler were present but no Ian Gillan or Bill Ward. Tony loved it and Geezer, so I’m reliably informed, looked at it and in his best Brummie accent said, “It’s shit. But it’s fucking great!” Don not only loved it but had already decided that a Born Again baby costume was to be made for a suitable midget who was going to wear it and be part of the now infamous ‘Born Again Tour.’ So suddenly I find myself having to do the bloody thing. I was also offered a ridiculous amount of money (about twice as much as I was being paid for an Ozzy sleeve design) if I could deliver finished artwork for front, back and inner sleeve by a certain date.

As the dreaded day drew nearer and nearer I kept putting off doing it again and again until finally the day before I sprang into action with the help of a neighbor, (Steve ‘Fingers’ Barrett) a bottle of Jack Daniels and the filthiest speed that money could buy on the streets of South East London and we bashed the whole thing out in a night, including hand lettering all the lyrics, delivered it the next day where upon I received my financial reward. But that wasn’t the end of it oh no, when Gillan finally got to see a finished sleeve he hated it with a vengeance and hence the now famous quote “I looked at the cover and puked!” Not wanting to sound bitchy but over the years I’ve said the same thing about most of Gillan’s album sleeves. He also allegedly threw a box of 25 copies of the album out of his window. Gillan might have hated it but Max Cavelera (Sepultura, Soulfly) and Glen Benton (Deicide) have both gone on record saying that it is their favorite album sleeve.

Continues after the jump…

Deep Purple, topless
 
There was a point back in the 1970s that whenever you went into a guitar store there was always some dude flicking his locks and playing the familiar plodding riff from Deep Purple’s “Smoke on the Water.” Well, either that or “Stairway to Heaven” depending on the taste of who was playing. These guys were either shop staff or some kid dreaming of a future rock career. When I bought my first and only guitar the assistant did in fact strum out a few blasts of “Smoke on the Water” to show me just how it was done. That kinda ruined it for me, I have to admit. I was more the Bonzo-Django-Benny Hill kinda player, which might explain my taste in music but doesn’t excuse my lack of any musical talent whatsoever. Least played, soonest mended. I eventually traded my guitar for a portable typewriter from a Bowie fan who had slavishly typed “I Love David” all over its ribbon.

If you hung around long enough listening to that dude riff on “Smoke on the Water” he would also probably tell you why Deep Purple were better than Led Zeppelin—because they were “proper” musicians who had performed “your actual” Concerto for Group and Orchestra with the Royal Philharmonic Orchestra at the Royal Albert Hal, London in 1969. And why the recent incarnation of the band was better than the first—because (again) they were “proper” musicians not just pop stars, musicians who had honed themselves to the pursuit of musical excellence. Or something like that.
 

 
He would also undoubtedly tell you how “Smoke on the Water” was based on a very real fire at the Montreux Casino during a Frank Zappa concert in 1971, where the venue was burnt to the ground. Depending on which version you heard, the fire was caused by either a flaregun fired by a member of the audience, or possibly a firework, or possibly by a “boy throwing lighted matches in the air, and one of them got stuck on the very low ceiling.” Whichever, the fire started and quickly engulfed the building.

Founder of the Montreux Jazz Festival, Claude Nobs was at the venue that fateful night and helped rescue quite a few of the audience from death. He was also key in persuading Deep Purple not to “scrap” “Smoke on the Water” from inclusion on their mighty album Machine Head. As Nobs recalled:

Deep Purple were watching the whole fire from their hotel window, and they said, “Oh my God, look what happened. Poor Claude and there’s no casino anymore!” They were supposed to do a live gig [at the Casino] and record the new album there. Finally I found a place in a little abandoned hotel next to my house and we made a temporary studio for them.

One day they were coming up for dinner at my house and they said, “Claude we did a little surprise for you, but it’s not going to be on the album. It’s a tune called ‘Smoke On The Water.’” So I listened to it. I said, “You’re crazy. It’s going to be a huge thing.” Now there’s no guitar player in the world who doesn’t know [he hums the riff]. They said, “Oh if you believe so we’ll put it on the album.”

It’s actually the very precise description of the fire in the casino, of Frank Zappa getting the kids out of the casino, and every detail in the song is true. It’s what really happened. In the middle of the song, it says “Funky Claude was getting people out of the building,” and actually when I meet a lot of rock musicians, they still say, “Oh here comes Funky Claude.”

Deep Purple were originally called Roundabout—when the band was just a concept conjured up by Searchers drummer Chris Curtis in 1967. Curtis shared a low rent apartment with young musician Jon Lord, who was earning his spurs playing with many different bands—including a tour with the Flowerpot Men (best known for the song “Let’s Go to San Francisco”). Curtis explained his idea of the Roundabout being a group of three people—Curtis, Lord and a guitarist named Ritchie Blackmore—around which other band members would hop on and off when required. Not much happened. Lord toured. And Blackmore never turned up for a meeting about this “concept band.” That is, until Curtis took way too many drugs, covered the apartment in aluminum foil—reasoning it stopped all the good vibes escaping, and upped and left Lord with rent due, no band, and not much of a future.

That very day, the fabled Ritchie Blackmore turned up at the door to discuss Roundabout with Curtis. Instead, he and Lord discussed forming their own band, which eventually became Deep Purple. The name came from the song “Deep Purple”—a favorite of Blackmore’s aunt. Other possible band names were Concrete God, Orpheus and Zephyr.
 
More after the jump, plus Deep Purple live in New York…