In 1978 Gary Numan, then still with Tubeway Army, did the vocals for a commercial for the English jeans manufacturer Lee Cooper. The commercial featured some hyper-fashionable Londoners with pasty skin and glowing green and blue eyes. In the commercial, Numan sings a song called “Don’t Be a Dummy” with the following lyrics:
 

Don’t be a dummy!
Move like honey
Don’t be a dummy!
Use your money
Come out proud, don’t hide in the crowd
Find the gear of love to grind
Find the gear to suit you
Mine’ll suit ya!
Lee Cooper!
Lee Cooper!

 
Interestingly, according to an article by Nick Robertshaw that appeared in Billboard in October 1978, music executives pushed hard for Numan to release the song as a single, but he wouldn’t do it:
 
More after the jump…