This—let’s face it, kinda hilarious—anti-drug PSA is supposed to discourage people from taking drugs (MDMA) at this year’s Labor Day weekend Electric Zoo (New York’s Electronic Music Festival).

In fact, the festival is planning to make “all concertgoers watch a short PSA before attending.”

Now I’ve watched this PSA several times and I don’t think it’s going to have any effect on anyone. At all. It may even encourage more of “pass me the Molly, please.” The guy is just full of love. I could see lots of folks wanting to feel exactly this way. Besides, he just wanted to touch the lady’s hair. I mean, she does have nice hair.

At the end it says “Don’t miss the moment.” Are they talking about this guy? He’s so in the fucking moment that it hurts.

 
via Village Voice