New York-based Israeli photographer Noam Galai’s 2006 shots of himself screaming have become unexpectedly widespread emblems of angst and rage that could possibly reach the ubiquity in radical politics of Alberto Korda’s Guerrillero Heroico photo of Che Guevara.

Pro photography blog FStoppers got the exclusive on the fascinating story of Galai’s whim-turned-digital-phenomenon, which spans from his studio to about 40 countries and counting.

After much exploitation of his holler, Galai’s seen fit to cash in himself, which makes sense.