It may be a week late, but Russell Brand has eventually responded to tweeters who commented on his political writing style with the tag “Parklife!” by singing his very own version of Blur’s 1994 hit single.

Dan Barker who has been credited with starting the Russell Brand “Parklife” meme reviewed the video for BBC’s Newsbeat where he said:

“I enjoyed the video and found it pretty funny, though I’m not totally surprised that a week of difficult brainstorming with his vast PR army, and a Hollywood-sized production budget resulted in a funny response to a mild 140-character observation.

“I was surprised the video content is all about politics and class though.

“The tweet that went viral had nothing to do with either - just an observation about his writing style (though I’m sure the state schools I went to in Whitley Bay would love to be compared to Eton, they were sadly lacking that kind of money).

“If I’m honest I think he’s done a great job of turning it round from a PR point of view, and hopefully boring people so much with the word ‘PARKLIFE!’ that it may limit the amount of times people shout it at him in future.”

I suppose some may see this as case of ‘If you can’t beat them, join them…’
 

 
H/T BBC

 
It has taken just one word, one word to burst Russell Brand’s revolutionary bubble of being some kind of modern day “Che Guevara.”

One word, and all his pompous verbosity and over-weening self-aggrandizing vanity is turned to great comic effect.

The word is “Parklife” as in the in the 1994 hit song by Blur.

You may recall that tasty toe-tapper—the one where actor Phil Daniels spouts a lot of self important nonsense about nothing much in particular—the kind of drivel that could so easily have splurged out of Russell Brand‘s own mouth:

Confidence is a preference for the habitual voyeur of what is known as…

(There’s a game here—spotting which is Brand and which is Blur.)

It all began in response to a tweeted quote from Brand’s book Revolution about the “significance of consciousness.” Earthman Johann tweeted “Parklife” and suddenly Brand’s revolutionary zeal was undone. 
 

"Parklife!" pic.twitter.com/8eLMCSjrXO

— Earthman Johann (@paperclipracket) October 26, 2014

 
Mr. Earthman Johann tweets that “Buzzfeed and the Independent is all very well, but I’ll not rest until Slate have dashed off some hurried analysis of the Parklife meme.”

This was followed on November 2nd by another tweet form Dan Barker:
 

Russell Brand's writing feels like someone is about to shout "PARKLIFE!" at the end of every sentence. pic.twitter.com/3uio7yrOfo

— dan barker (@danbarker) November 2, 2014

 
 
From such small beginnings a viral revolution was unleashed. Next up, was a Vine by Alan White that merged song and revolutionary in near perfect harmony.
 

 
From then on, nearly everything Brand tweeted was ridiculed by “#Parklife.”
 

@rustyrockets PARKLIFE!

— UNDER Repair (@Nickipedia101) November 3, 2014

 
And lo, of course, the inevitable YouTube videos.
 

 
Another video after the jump…