Nope, that’s not the face of Jesus (or an evil Leprechaun, either) that’s staring back at you from your Stoli and tonic, it’s the face of zany Virgin Airways owner Sir Richard Branson.

Via Virgin.com:

The new ice innovation means all passengers will be able to enjoy some chill out time with Mr Branson at the new bar – the longest of any airline - which has been designed to provide additional space and comfort for those keen to socialise while flying. The bar will also incorporate a raft of additional innovations including the fabulous new champagne coupe glass, enhanced mood lighting and a new seating system to facilitate the most comfortable social experience in the air.

The ice cubes have been created using the exact measurements of Sir Richard’s head and feature an impressive level of detail. The mould for the ice cubes took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.

Sir Frosty the Billionaire must’ve thought this idea up when he was high. When you’ve got your own air fleet, apparently the sky’s the limit for even your wackiest ideas.

The bespoke “Little Richard” ice cubes will only be served in the Upper Class Cabin on Virgin flights. The hoi polloi in coach will just have to satisfy themselves with regular ice.