In 1976 Topps released a set of Shock Theatre trading cards that featuring gory stills from classic Hammer horror films. Each pack sold contained three cards and one stick of chewing gum. On the front cover was a cartoon of Christopher Lee as Dracula. A speech bubble from his blood-splattered mouth said “It sure doesn’t taste like tomato juice!” It set the tone for the cards inside.
Each card had a still from one of Hammer’s famous movies. For some reason there were more vampires than man-made monsters. The films featured were Dracula Has Risen for the Grave, Taste the Blood of Dracula, Dracula AD 1972, The Satanic Rites of Dracula and Frankenstein Must be Destroyed. The images were framed in red with a truly godawful joke across the bottom. There were fifty cards in total to collect. Though apparently there was no #47 and two #17s.
I remember when these came out—but was too busy spending my hard-earned pocket money on books, records and single cigarettes. I loved horror movies. I was a cheerleader for Peter Cushing and Christopher Lee. But I didn’t take to this particular series because of the dumbass quips plastered across each card. With that earnestness only a child can muster I thought the “jokes” demeaned the artistry of Hammer movies. Yeah, I know…
But now: I’m older. And know a little better. Enough to admit I should have bought them just for the money these babies fetch on the collectors’ market.
View the full set of Hammer Horror trading cards over at The Reprobabte.
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Via The Reprobate.