An advertisement for a Swiss shopping mall has been condemned by an animal rights’ group for promoting bestiality. The Easter poster campaign for the St. Jakob Park shopping mall has a red g-string superimposed on a rabbit. Critics claim the poster sexualizes the animal, which links to bestiality and animal abuse.
Daniel Bader from the Swiss animal protection group told Tages Anzeiger:
“From our point of view, the respect of the rabbit has been badly damaged.
“This is a clear sexualisation of an animal. As far as I’m concerned, it heads in the direction of bestiality and it stinks of promoting animal sex and the sexual abuse of animals.”
The manager of the shopping mall told Central European News that the images of attractive women “in bunny ears and fluffy tails were clichéd,” and he wanted to create something more humorous with a real rabbit.
However, according to The Independent, Swiss PR guru Klaus J. Stoehlker said the image was far more damaging to the lingerie company.
“If I was the boss of that Italian lingerie company I would take action over this advertising,” he said.
“I mean, who wants to see their sexy underwear stuck on such a fat rabbit backside?”
Via The Independent