Evolution: Fire, fireplace, radio, television, computer, smartphone.
Once upon a time, families gathered in front of the fireplace to have their photographs taken. The flickering flames, the giver of warmth, the focus of a family at rest was quickly and dramatically usurped by technology—first the wireless then television from the 1950s onward. Now kith and kin gathered together to pose in front of the flickering cathode ray. Next time some know-it-all from the last century tut-tuts your obsessive use of a smartphone or numerous hours spent clicking “like” on Facebook, just remind them that once upon a time they too did the very same when they sat and supped from the glass teat of television.
Though television has been around in one form or another since the 1920s, it wasn’t until the fifties that TV became the first choice for family entertainment. America pioneered the way, producing a golden age of dramas and serials and films. For most people, TV sets were expensive, very expensive. They were considered valuable assets, signifiers of a family’s wealth and status. To own a color TV in the 1950s was to be part of a much-hyped affluent jet set (and presumably a big Perry Como fan as his show was just about the one thing to watch in color during that decade). Up until the late 1960s color TV sets were still pretty much a rarity.
I was a wireless kid. My parents first rented a TV sometime in the late sixties-early seventies. Even then, a new TV was way too expensive for many British families to buy outright, so most people rented their TV sets from companies like Granada or Radio Rentals. “Great service you get/Renting your color set/From Granada” went one of the cheesy ads for TV rentals in 1977. TV sets came in ornate boxes sometimes with doors on the front to disguise the set as some kind of tasteful item of furniture—a drinks cabinet maybe or a redwood sideboard credenza. And don’t be fooled, most TV pictures were pitiful when compared to today’s 4K sets as TV signals were atrocious. The public spent most evenings fiddling about the TV aerial trying to find a better picture. Applying a ball of tinfoil was the sole option to improve the signal, decidedly low tech “hack” that was a common enough sight.
Yet, TV was everything. And that’s why people posed for photographs in front of their expensive, valuable, and trusted friend the electronic eye.
For the past decade or so, artist Oliver Wasow has been collecting found images on the Internet and organizing them into some kind of order. Pictures of families celebrating birthdays, or blurred images, or teen titans working out, or people holding cameras, or children holding guns, or just couples arm-in-arm or dressed for a night out. One set that particularly attracted my attention consisted of people standing beside TV sets looking proud and happy as if introducing a new family member to the camera: “Here’s our new grandchild,” or “Here’s my new husband.” These images brought back memories of how TV sets were once such very potent symbols of status. And how people once considered the TV set as being a part of the family—a companion—strange though that may seem today. Just look at the joy some of the following people show on their faces while in proximity to their little box of delights.
Via Vintage Everyday.
Previously on Dangerous Minds:
Curious vintage pictures of women in trees
Vintage photographs of women posing with their pagan fertility symbols