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Kate Bush’s charming Japanese TV ad for Seiko watches, 1978
09.21.2017
08:50 am
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Kate Bush’s charming Japanese TV ad for Seiko watches, 1978


 
As quickly as the young Kate Bush had won over the British public, she was even more of an overnight sensation in Japan where she performed “Moving” at the Nippon Budokan arena during the 7th annual international Tokyo Music Festival. The performance was broadcast on Japanese television on June 21, 1978 and was watched by an estimated audience of 35 million people. Bush came in second, awarded the silver prize, to American soul singer Al Green.

You’ll note that her microphone is nestled inside of the flowers that she’s wearing, allowing her free movement during a song called… “Moving” (inexplicably retitled as something that translates as “Angels and Little Demons” when it was released in Japan as a single). The song was from her debut album The Kick Inside and is a tribute to Lindsay Kemp, who taught Bush (and before her David Bowie) mime in the mid-Seventies.
 

Kate Bush performs at the Tokyo Music Festival in June 1978.
 

 
Bush may not have nabbed the top prize at the contest, but an offer did come her way immediately afterwards for a lucrative commercial sponsorship deal for Seiko watches that must’ve taken the sting out of losing.

The Japanese picture sleeve cover for her “Them Heavy People” single (retitled “Rolling the Ball”) utilized a photo taken during the production of Bush’s Seiko TV commercial. I think it can safely be assumed that this was no coincidence as an actual Seiko advertisement appears on the back cover.
 

“Them Heavy People” Japanese Seiko watches commercial

She did some print ads for Seiko as well.
 

 

 

 

 

Posted by Richard Metzger
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09.21.2017
08:50 am
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