In 2010, in order to promote its new album Something for Everybody, DEVO created a one-time-only “DEVO Cat Listening Party,” in which the band isolated a handful of kitties in “a specially constructed room” equipped with “an enormous blue Energy Dome scratching post.”

This event happened on June 15, 2010, at the Warner Bros. offices in Burbank, California. Songs from Something for Everybody were for about two hours while the cute kitties, provided by Jungle Exotics, frolicked and played their feline games to the socially incisive pop music.
 

 
Warner Bros. Records new media director Cara Heller stated, “We were told they like music, but we didn’t know how cats react to listening to music over long periods of time and we didn’t want to burn them out.”

The event was streamed continuously on a dedicated Ustream feed, and in fact if you go to that feed today you’ll find a 50-minute video documenting the event. It’s embedded below. Judging from the video, they also had a massive supply of blue energy domes to give away—I wish I owned one, I would have worn it while writing this…..