China’s air pollution is a serious issue, one that can be downright deadly, especially for small children. Predictably there is a lot of brutal Chinese environmental art out there, but this is one of the most legitimately creepy stunts I’ve ever seen—projections of wailing children and babies on columns of smog. My first impression of the spectacle was, “Oh, it must be a Chinese artist making an environmental message!” Nope, the installations and associated video are actually an advertisement for air purifiers. Yes, despite all those nifty overtures to communism, China is very much a country that runs on capitalism. The company’s statement on the ad:
Xiao Zhu wanted to stand out in a market that was almost as congested as the air. A market where half a million people, mostly children, have died due to air pollution related illnesses. So we decided to put a spotlight on air pollution’s biggest culprits—the factories—by using the actual pollution from the factories as a medium. People took notice, and the word spread.
Clear the air. Let the future breathe again.
Oh wow, I feel so hopeful about the future now that there’s a product to remedy this problem!
Remember kids, if capitalism caused the problem, you can certainly count on capitalism to solve the problem! (Right?)