James Brown famously never did anything in half-measures, and certainly this marvelous Japanese commercial for a miso soup product from Cup Noodles constitutes no exception whatsoever. Repurposing his signature tune “Get Up (I Feel Like Being a) Sex Machine,” Brown apparently belts out the words “miso’n ba” ad infinitum while bobbing up and down in what was likely a green-screened kitchen set, and in the second section of the clip, what looks like a disused set for a Pepsi ad but probably isn’t. (Anyone out there know Japanese? Is he singing, “Miso on up”?)
Anyway, the single easiest way to write a DM post is to find footage of James Brown doing pretty much anything, and that’s what I’ve done here. Hope you like it as much as I do!
Thank you Chris Young!