They say that “money don’t buy taste,” but if you can afford to live at N°15 RENWICK, one would assume you’ve at least got the cash for a “style consultant” to tell you how fucking corny you are. The luxury development (whose logo is an obvious homage to CHANEL N°5) is trying what may be the lamest of all marketing angles to attract a wealthy and “creative” clientele—they’re making it steampunk. Their advertising is an utterly confusing photo-spread of classically influenced modern architecture inhabited by Victorian-ish “characters”—it can only be described as real estate cosplay…

From the website:

The Characters of 15 Renwick pay homage to the Victorian era in which the street’s namesake, James Renwick and his son, lived (1790-1895). Renwick was a pioneering author, engineer and professor at Columbia University while his son, James Jr., was one of the most celebrated architects of his generation. The Characters also embody the creative persona of today’s Hudson Square resident and the insider nature of the single-block Renwick Street.

Look, pining for “Olde New York” is a rite of passage no matter what year you moved here, but these people are paying an insane amount of money for a New York that never even existed! One of the developers, Eldad Blaustein joked that the ideal tenant might be a “Wall Street trader, but he’s writing songs, he’s writing poems at night.”

Sounds about right. Who else would be so dead inside that they’d want to come home to LARP?
 

 

 

 

 

 

 

 

 

 
Via City Lab