In the early 1980s, cable TV was an important and marvelous new development for Young America. For one thing, MTV was on it. But there was also soft-core porn and other adult programming, and parents often weren’t conversant enough with the technology (or the TV schedule) to prevent their offspring from watching things they probably shouldn’t. For a male preteen such as myself around 1982, there wasn’t much on the premium cable schedule I was interested in watching more than Heavy Metal. A sci-fi cartoon for adults that was both scary and sexy? With music by Blue Ã–yster Cult, Journey, and Cheap Trick?? You have got to be fucking kidding me. I was 12 years old and had no way of seeing an R-rated movie. But I could dial up Cinemax when my parents weren’t around…......
I think I dimly understood that there was a “magazine” out there called Heavy Metal that was for adults. I definitely did not know that so many of my favorite Canadian entertainers (think SCTV) were involved, including John Candy, Eugene Levy, Ivan Reitman, and Harold Ramis, although I’m certain I would have recognized the name “John Candy” in the credits.
As I say, I never saw the movie in the theater, but if I had I might have spotted some of these handsome lobby cards while entering. I suspect that Heavy Metal has not dated all that well, but I’m impressed at how effortlessly these striking images, after more than 30 years, communicate Danger - Sex - Adventure - FUN.
Here’s a set of lobby cards from France, where the movie was called Metal Hurlant:
Here’s a set from Germany, where it was called Schwermetall:
I believe this come from what was then called Yugoslavia. You can make out the phrase “Centar Film Beograd” on the cards, which refers to Belgrade, the country’s capital.