The Male Figure: Bruce of Los Angeles and the perfection of midcentury beefcake
01:31 pm
The Male Figure: Bruce of Los Angeles and the perfection of midcentury beefcake

When you ponder improbable destinies for high school chemistry teachers, it’s likely that almost everyone reading this would instantly think of Walter White, who went from being a lowly chemistry teacher to a major drug kingpin in the U.S. Southwest—at least in the fictional narrative that is Breaking Bad.

Bruce Bellas never became a drug lord, but his tale is still worthy of consideration. Born in 1909, Bellas grew up in Alliance, Nebraska. where he was a chemistry teacher into his late thirties. Something caused Bellas to leave Nebraska for the West Coast in 1947, however, and there he became a magazine publisher of men’s physique magazines and a significant pioneer in the development of the American gay aesthetic.

Once he found himself in Los Angeles, Bellas adopted the uncannily apt sobriquet Bruce of Los Angeles. According to a 2008 exhibition dedicated to the artist, Bruce started out taking pictures of bodybuilding contests while working for one of Joe Weider’s many muscle magazines. In 1956 Bruce created what was ostensibly a magazine for aspiring artists called The Male Figure, which supplied him with the proper prerogative to present photos of muscular dudes with hardly any clothes on. Even leaving the beefcake aspect aside, the Male Figure covers are models of midcentury simplicity. 

In the unaccountably well-written Encyclopedia of Gay Histories and Cultures, edited by George Haggerty, Bruce’s output is described thus:

Equal parts chronicler of the sport of body-building, photographic artist-technician, and carnal visionary, Bruce made his mark in both studio and natural settings, in both shimmering black and white and lurid Kodachrome, in both formal poses that sculpted titanic champions and informal portraits that recorded illicit interactions. Only occasionally taking up the pseudoclassical plaster pillars of tradition, Bruce registered a documentary preference for corrals, motorcycles, navy yards, and the vinyl flotsam of suburbia.

As a “carnal visionary” he stands alongside Tom of Finland and George Quaintance as a small group of gay male graphic artists who helped define the homosexual aesthetic under conditions of extreme danger and secrecy, as the phrase “illicit interactions” above suggests.

In The Naked Heartland: The Itinerant Photography of Bruce of Los Angeles, Robert Mainardi noted that Bruce’s work “would one day be recognized for its classic elegance, Hollywood glamour, and camp wit, as well as for its restrained sensuality.” Bruce was a major influence on photographers like Robert Mapplethorpe, Bruce Weber, and Herb Ritts.















Previously on Dangerous Minds:
Move over, Tom of Finland, George Quaintance is the gayest artist of them all
‘Gay Semiotics’: Hilariously deadpan taxonomy of San Francisco life in the 1970s
Dig these awesome ‘gay pulp’ paperback covers from the 1970s

Posted by Martin Schneider
01:31 pm



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