Forget Hollywood & New York. The future of the music video is in Nairobi. Meet Jim Chuchu.

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You read right. Jim Chuchu is one-third of the excellent Kenyan beat-pop group Just A Band, and this April he released what became Kenya’s first viral video, for their song “Ha-He.” It features the Shaft-esque character Makmende, named after playground slang for a tough guy, which itself is derived from Clint Eastwood’s “make my day” line as Dirty Harry from Sudden Impact.
 

 
But Chuchu is hardly a one-trick-pony. He’s brought his simple, wry, off-beat style to a bunch of ingenious videos by Just A Band (including the astonishing “Usinibore”) and loads of other Nairobi acts. Plus he’s built his own lighting components, which is DIY as hell.

Check out a few of the videos after the jump and you’ll understand why Chuchu has become the master visual chronicler of the sound of digital East Africa.
 

Written by Ron Nachmann | Discussion