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Forget Hollywood & New York. The future of the music video is in Nairobi. Meet Jim Chuchu.

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You read right. Jim Chuchu is one-third of the excellent Kenyan beat-pop group Just A Band, and this April he released what became Kenya’s first viral video, for their song “Ha-He.” It features the Shaft-esque character Makmende, named after playground slang for a tough guy, which itself is derived from Clint Eastwood’s “make my day” line as Dirty Harry from Sudden Impact.
 

 
But Chuchu is hardly a one-trick-pony. He’s brought his simple, wry, off-beat style to a bunch of ingenious videos by Just A Band (including the astonishing “Usinibore”) and loads of other Nairobi acts. Plus he’s built his own lighting components, which is DIY as hell.

Check out a few of the videos after the jump and you’ll understand why Chuchu has become the master visual chronicler of the sound of digital East Africa.
 

READ ON
Posted by Ron Nachmann
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07.29.2010
12:06 am
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