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NAMASTE, JARHEAD! Little green army men toys in yoga poses
08.31.2015
09:59 am
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Dan Abramson is the purveyor of “Brogamats,” yoga mat carry cases for men, amusingly camouflaged with masculine signifiers like lumberjack plaid, hewn logs, quivers full of arrows, giant burritos… they’re pretty funny. He’s lately put a yogic twist on perhaps the ultimate masculine archetype, the warrior. After a Kickstarter campaign last year, Abramson has begun making Yoga Joes—“here to keep the inner peace”—send-ups of those classic little green molded plastic army guy toys, all in yoga poses. There are nine of them in a set, Headstand, Meditation Pose, Cobra Pose, Warrior One, Warrior Two, Child’s Pose, Tree Pose, Crow Pose, and Downward-facing Dog. Sets are $25 at the Yoga Joes web site, or $50 for the limited edition pink ones, and the site also features a gallery of marvelous tableaux of the toys that unavoidably recall the work of photographer David Levinthal, though with less sardonic intent.
 

 

 
More after the jump…

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Posted by Ron Kretsch
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08.31.2015
09:59 am
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