The war against advertising has recently taken an interesting turn, with 26 artists from 8 countries, traveling across the UK for 5 days, subverting billboard advertising.
Called Brandalism, or “Taking the piss with a point”, it is a clever mix of vandalism, graffiti and art, and is a direct attack on the corporate branding which has become such a blight on our landscape.
‘Following on from the guerilla art traditions of the 20th Century and taking inspiration from the Dadaists, Situationists and Street Art movements, the Brandalism project will see the largest reclamation of outdoor advertising space in UK history as artists challenge the authority and legitimacy of the advertising industry. We are tired of being shouted at by adverts on every street corner so we decided to get together with some friends from around the world and start to take them back, one billboard at a time…....’
Brandalist work includes a reworked Manchester United soccer player, Wayne Rooney lifting the rewards of looting; health warnings placed on car adverts; knife crime underlining trainer wars; campaigns against the London Olympics reclamation of land. These are powerful and thought-provoking works that engage directly with their audience, which seek “to confront the ad industry and take back our visual landscapes.” Below is a selection of some of the artists’ work taken from the Brandalism site. I say, more power to them.