The Rolling Stones
Ready, Steady, Go
This is what cultural revolution looked like in the early 1960s: youngsters dancing in a cramped television studio, as smartly dressed men and women mime love songs.
From its opening line: “The weekend starts here!” Ready, Steady, Go! was one of the most revolutionary and influential programs on British TV.
Between 1963 and 1966, Ready, Steady, Go! brought pioneering performances by the biggest pop names to millions of homes across the country. The Beatles, The Rolling Stones, Dusty Springfield, Lulu, The Animals, Cilla Black, Gerry and The Pacemakers, The Searchers, and even Peter Cook & Dudley Moore—who later parodied the show in their film Bedazzled.
The miming eventually stopped in April 1965, after the show moved to a bigger studio and artists were asked to play live—most notably now legendary sets by The Who, Jimi Hendrix, Manfred Mann and The Walker Brothers. It gave the show an immediacy and power its rivals could only dream about, but by 1966, as the beat revolution moved on, Ready, Steady, Go! was canceled.
Ready, Steady, Go! had an unprecedented influence on shaping musical taste, and youth fashion, and in 2011, The Kinks’ Ray Davies paid homage to RSG! with a recreation of the show at the Meltdown Festival.