The new decade’s barely 8 days old, but I’m already sensing a
developing continuing theme. Consider this: a zeitgeisty popstar whose authenticity is a subject of endless debate assumes a role in a company whose hallmark products no longer exist!
Lady Gaga’s success continues this week, with the announcement that the singer has been made a creative director of Polaroid. Despite the fact that the traditional analogue Polaroid cameras were discontinued last year, the company continues to sell a range of digital products and sees Lady Gaga as the ideal spokesperson for a “speciality line.”
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of speciality projects,” said the pop star. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation, blending the iconic history of Polaroid and instant film with the digital era. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and as my father puts it, finally have a real job.”
It is not clear what role the 23-year-old singer will play at the 73-year-old imaging company, but Polaroid confirmed “new products by Lady Gaga will hit retail shelves starting in late 2010.”
Well, The Guardian might not know what role she’ll be playing, but readers of Dangerous Minds certainly have a good idea—it rhymes with “moccult!”
Previously in Dangerous Minds:
God Hates Lady Gaga: The Song