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‘Sometimes we sit for hours staring at a seashell’: Subverting romantic fiction
09:03 am


Oli Kellett
Alex Holder

Artist, Alex Holder posed with her boyfriend, Ross Neil, to recreate classic covers from Mills & Boon‘s romantic fiction novels. Alex is part of Oli + Alex the award-winning creatives behind ads for Amnesty International, Nike, McDonalds, and Brylcream.

Alex’s Mills and Boon project subverts the original cover paintings, and are tagged with barbed titles:

Sometimes we sit for hours staring at a seashell.
Other times he’ll hold me by the neck in front of the pyramids.
But there’s nothing we like more than nearly kissing each other near some horses.
I always try to look hot in front of him so he doesn’t leave me.

The photos were created as part of the W Project for International Women’s Day, and as Alex explained in the Daily Mail:

“It was my idea, I thought it would be funny. I painted the backdrops, and sourced the clothes myself.
They were shot in my studio at my flat in London with the help of my creative partner Oli Kellett and a lot of fake tan.”

Mills and Boon have been publishing racy romantic fiction for over one hundred years, and Oliver Rhodes, Head of Marketing, at the company welcomed the Alex’s homages, as he told the Guardian:

“Our covers have always captured contemporary fashions and styles from our classic 1960s book jackets to our newest range, Riva. It’s great to see that Mills & Boon’s iconic covers continue to inspire the art world.”


Posted by Paul Gallagher | Leave a comment