All photos by Andrew Leo Photography
Way back at the start of 2020, I already knew that I’d probably end up naming Scott Lavene’s second album, Milk City Sweethearts, as my top album of 2021—just as I named his Broke my favorite album of 2019—because I’d heard nearly every song on the album in demo form long before it was released. The demos sounded like finished songs, and as my long-suffering wife will attest to, I played the shit out of those demos. Over and over and over again, for like three or four months straight. (Luckily she liked them, too. “That fucking love song about amphetamines is now stuck in my brain forever,” she told me.)
Milk City Sweethearts—out now on vinyl and streaming in all the usual places—is a damned fine album. There are no weak songs on it. It’s all killer, no filler, but certain numbers do still stand out. Lucky for you, I’ve posted it below. There is no obstacle whatsoever between you and hearing what I think is just… the very finest example of an up & coming singer-songwriter making music today. I get it, you’ve never heard of the guy, nevertheless I am not wrong. If you like the likes of Ian Dury, Elvis Costello, Nick Lowe, Squeeze—or Father John Misty—you will, I am absolutely certain of it, find much to love in Scott Lavene’s music. Maybe even scroll down and play it as the soundtrack to reading the rest of this post? You won’t regret it.
And it’s not just the music, because he is also a wonderfully charismatic performer. It is impossible not to be charmed by his (often quite elaborate) music videos and easy to imagine The Scott Lavene Show turning up on television one day. Sketch comedy, celebrity guests, a little song and dance… He’s that sort of “old fashioned” performer. You don’t encounter his particular brand of talent much these days, you just don’t.
So yeah, Milk City Sweethearts is my very, very favorite album of the year (the runner-up is Cathal Coughlin’s terrific Song Of Co-Aklan). I think you should hear it. And if you like it (what’s not to like???) you should tell all your friends. Scott Lavene, at this point in his career, is still very much a word-of-mouth sort of artist, so please spread the love and maybe follow him on Twitter?
What more can I say? Time for me to give Scott a chance. I asked him a few questions over email. Below you will find an embedded a Spotify playlist, and several of Scott’s latest videos, including the premiere of “The Toffee Tickler,” directed by the very talented Ryan Anderson, who often collaborates with Lavene.
As you don’t have an obvious fit with the same pop charts that recognize Dua Lipa, BTS or Olivia Rodrigo, how do you and your label go about promoting your music? What is the strategy?
The strategy is mainly banging on closed doors. Sending emails to radio and bloggers and magazines. Sending hard copies of the album when they show up. We have distribution which helps get the record in shops. For this album we had funding for some PR but they did pretty much nothing so we just rely on word of mouth. But, since the pandemic it seems i’ve got more of an audience as more people are coming to my shows and we’ve sold more pre orders. It’s growing. People that like my music really really like it. Broke wasn’t really doing much until Dangerous Minds found the record so we just crack on and wait for the little breaks.
Where do you see yourself fitting in?
I’m not sure I fit in anywhere. Everyone I get compared to is from the 70’s. I think of myself as an old fashioned songwriter though I’ve been added to a couple of post punk playlists so I guess I’m also that, which is ok as it’s a bit of a thing at the moment. But, oh my do I love writing ballads. I’ve written a new album that I’m hopefully going to record soon and it’s more of the same odd stories and trying to make pop songs out of mental health problems. Then after that I’m going to make a whole album of ballads. Big stinky, cynical, weepy ones. I guess I don’t want to fit in. A lot of my heroes just made what they liked and didn’t fit in anywhere other than in their own worlds and that’s what I’m aiming for, invites into my delicious environment of bad love and misfits.
Well I have noticed that nearly every single time that I’ve pestered someone to have a listen to what you do—and they actually listen—you make an instant convert. I sent a link to “The Ballad of Lynsey” to a arch rock snob friend of mine and his immediate reply was “You’re right, this guy is some kind of genius.” Bart Bealmear, one of the writers at Dangerous Minds heard about you first via that post I did about you in 2019, and he told me that his wife and also his mother-in-law became big fans of Broke as well. It seems to me that anytime someone with good taste is exposed to your music, you gain a new fan.
Yeah. It seems that when people get it, they really get it. And they get it bad. These are the people that make it all worth it, that make me think I’m not just churning out shit. I’m terrible at networking and getting in people’s faces. I just can’t be bothered, and I’m shy. But, anyway, I feel successful. There was a time when i thought I might not play again. Plus, I’ve made some great music in the last few years, music I’m proud of, music that’s taken years of living to make. Teenagers, the middle aged and oldies buy my records. I love it.
I think tenacity is the key and that you’ll just have to keep plugging away, and producing new music and eventually the fans will find you, and then they’ll have an deep back catalog to discover. You’re like a one-man version of the Go-Betweens, but eventually people did catch on to them. I think it will happen for you, I really do. Your music is just too good. Now what about your publishing? I can easily imagine your stuff being used in TV and movies.
A one man version of the Go-Betweens is my new favourite compliment, thank you. I think I’m getting better. I thought I’d never write an album like Broke but Milk City Sweethearts is better yet and this next one I’m working on is going to be amazing. And yes, I’ve got a new publisher. A small but great one based in Newcastle called Wipeout Music. They’re working away on that side of things so we’ll see. It used to be called selling out but fuck that. If it means I haven’t got to get a normal job for a while then I’ll sell out in a flash. However it would be ironic to make advertising money from a song called “Broke.”
Much more with Scott Lavene after the jump, including the premiere of his latest video, after the jump…